Life Multiplied is a strategy to sustain the region’s vitality and foster growth by building on McLean County’s reputation as an employment and lifestyle destination.

Top 7 Ways to Get Involved:

1. Embrace Life Multiplied - Review your independent business plans and determine how your mission and vision align with the ongoing community economic development goals. To accomplish this, we welcome the opportunity to visit with you. We aim to sustain the region’s vitality and foster growth by building on McLean County’s reputation as an employment and lifestyle destination.

2. Become an Ambassador - Consciously be positive, proactive, and engaged with our community leaders on how together we advance McLean County competitively – shaping solutions for our future while simultaneously taking care of today’s business. The best community marketing is the people who call Bloomington-Normal home. Please tag Life Multiplied on your preferred social media platform as an ambassador and use the hashtag #BxN = #LifeMultiplied.

3. Embrace The Life Multiplied Brand - Incorporate the Life Multiplied brand into your marketing strategy; show your pride in our community and engage in the regional brand! We want to customize our logo to your brand. To find out ways to do this and incorporate the Life Multiplied brand into business and corporate marketing strategies, email Courtney Schafer at courtney@bnedc.org. Courtney can provide you with information and marketing materials. Always use our hashtag #BxN = #LifeMultiplied when sharing your Bloomington-Normal content.

4. Support Local Initiatives - Engage with the Chamber and the Economic Development Council in their independent programs that focus on the goals of Life Multiplied and impact your personal or professional interests. For example, BN STEM helps champion local educational and training institutions, resources, and programs enabling employers to cultivate, retain, and attract the needed talent.

5. Be Inclusive – Life Multiplied is a team effort. As individuals, companies, and a community, we must consciously be welcoming, inclusive, and diverse in a changing local and global environment. Promote and celebrate diversity of culture, business, and creativity.

6. Share Your Story – Bloomington-Normal tells a story of hard work, innovation, and diversity. Share your successes with Life Multiplied. Help us celebrate every local “win” of McLean County in continuing to show why Bloomington-Normal is a great place to live, work, and play. Come and be a guest on the Life Multiplied podcast to share your story and tell us what you love about Bloomington-Normal. Email Courtney Schafer at courtney@bnedc.org to schedule a date. In addition, share photos, events, and videos with us so that we can help spread your stories through social media. Tag us on your preferred social media platform and use our hashtag, #BxN = #LifeMultiplied.

7. Measure Progress – Every great community initiative can track its goal progression to keep moving forward. Adopt indicators and metrics to assess our progress. You can work directly with the EDC by sharing your data and creating a clear picture of our region.